[META-TREND 04] Who's the #1 Domestic Metaverse Platform? / Metaverse Industry Association Launches

Hello, this is Chris & Partners! 🤗 Metaverse marketing targeting the MZ generation keeps appearing. Metaverse platforms, too, are signing business agreements with new and varied companies and running fresh projects—so let's look at the thrilling metaverse news together again today!

HOT TOPIC_01: ‘ZEPETO,’ crowned the #1 domestic metaverse platform?

The T&C Foundation's metaverse museum (left) and Christian Dior's makeup collection (right)

Hana Bank held, at the ZEPETO ‘Hana Global Campus’ that 2021 Hana Bank new hires proactively came up with ideas for and built by hand, an opening event and a mentoring-program completion ceremony for new hires. ▶ Go to this articleThe T&C Foundation opened Korea's first metaverse museum. At the ZEPETO Podo Museum, which identically realizes the exterior and interior of the Podo Museum that opened on Jeju Island this April, you can see the exhibition ‘The World You and I Made.’ ▶ Go to this article The world-class fashion company LVMH (Louis Vuitton Moët Hennessy) partnered with ZEPETO to launch the Christian Dior makeup collection. This partnership is ZEPETO's first expansion into the beauty field; makeup creative & image director Peter Phillips reportedly requested the collaboration, first providing limited sketches exclusively for ZEPETO. ▶ Go to this articleThe Daegu Metropolitan Police Agency runs a virtual tour event. It said it plans to use the metaverse to promote various policies, including public-safety policy. Through a verification-shot event, it will offer various prizes for teens, its main user base. ▶ Go to this article

HOT TOPIC_02: The ‘Korea Metaverse Industry Association’ launches

The Korea VR·AR Industry Association (KoVRA) and the Mobile Industry Association of Korea (MOBIA) are merging to expand the metaverse industry ecosystem. The two associations exchanged a memorandum of understanding (MOU) to establish the ‘Korea Metaverse Industry Association,’ and plan to open the door to metaverse-related companies and expand member firms by the end of this year. The Korea Metaverse Industry Association will, based on the participation of various metaverse-related companies, serve as a hub for revitalizing the ecosystem—including discovering metaverse alliance projects and supporting their commercialization.

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“The Go-Yeon games via the metaverse too”... SKT builds a smart campus with Korea UniversityFull article

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Hongik University signs an MOU with KT for cooperation on metaverse-related content and technology developmentFull article

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Yuhan-Kimberly recruits participants for the ‘Metaverse Forest Green Camp’ Full article

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Gyeongmin Girls' Middle School runs metaverse classes met with one tablet per student Full article

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Lotte E&C, an industry first, revitalizes ‘metaverse’ real-estate proptech Full article That was META-TREND, with the latest metaverse trends. 😎 Digital events & marketing—prepare your event with the industry's Digital Transformation leading group, Chris & Partners​. With our already proven, outstanding capabilities, we deliver satisfying events from planning to operation.