[META-TREND 08] Nike Enters the Metaverse / Metaverse Adoption by Company Size

Hello, this is Chris & Partners! 🤗 This is the eighth post of Meta-Trend, where we deliver the latest metaverse news. With winter coming on fast these days, we've come back—after a while—with piping-hot metaverse news! Shall we check out together what's new? 🤓

HOT TOPIC_01: Nike builds a large-scale store in the metaverse of the gaming platform Roblox

Source: Nike

Going beyond a sports brand to take on a role in MZ-generation culture, Nike has taken its first step into the metaverse. 👟 Foreign outlets reported that Nike, in partnership with the metaverse gaming platform Roblox, is building the virtual playground ‘Nikeland.’ In the Nike buildings, sports fields, gyms, and more created within Nikeland, users can convert their own movements—via smartphone and the like—into their avatar's movements and enjoy mini-games together, such as dodgeball, long jump, and the 100-meter dash. A digital showroom where you can dress your avatar in Nike products will also open, they say. Nike plans to continuously update the live experience of global sports and events​ and strengthen it—updating soccer matches during the World Cup season or the US Super Bowl period, for instance. Nike CFO Matt Friend said, “Digital will increasingly become part of shopping for more and more people,” adding, “Nike expects to be able to achieve its vision of 40% digital business by 2025.”

HOT TOPIC_02: Metaverse: a gap in adoption by company size.. large firms 59% vs. SMEs 26.7%

Source: Incruit

You've seen the news about companies running recruitment briefings, interviews, and new-employee training on metaverse platforms, right? 👀 The job portal Incruit, to look into ‘companies' metaverse use cases,’ surveyed HR managers and executives at 277 domestic companies (39 large firms, 73 mid-sized firms, and 165 SMEs including startups). Metaverse adoption By area: companies currently using the metaverse numbered94 (33.9%), while 183 (66.1%) were not using it. Looking at the size of the companies using it, the metaverse was being used at 23 large firms (59.0%), 27 mid-sized firms (37.0%), and 44 SMEs including startups (26.7%). On the survey of how they use the metaverse, large firms most often used it forrecruitment briefings (60.9%) and ​new-employee training (56.5%)​, while mid-sized firms most often used it for cloud working (63.0%) and in-house employee training (55.6%); SMEs including startups also used it most for cloud working (88.6%).

01

The great festival of creators the ‘DIA Festival’ “This year it's the metaverse” Full article

02

Hancom to open the beta of its metaverse meeting space ‘Hancom Town’ in December Full article

03

A welcome-home reception for Baekbeom Kim Gu, held in the metaverse 76 years onFull article

04

Yuhan-Kimberly strengthens communication with the MZ generation through ‘the metaverse’Full article

05

Cube Entertainment, in collaboration with The Sandbox.. begins its metaverse business in earnestFull article That was META-TREND, with the latest metaverse trends. 😎 Digital events & marketing—prepare your event with the industry's Digital Transformation leading group, Chris & Partners​. With our already proven, outstanding capabilities, we deliver satisfying events from planning to operation.