The Future of MICE, Green MICE
The Future of MICE, Green MICE
Hello, this is Chris & Partners. 😊 This past July 3 was <International Plastic Bag Free Day>. 🛍🙅🏻♂️ Amid environmental issues continuing to be a topic, such a global commemorative day seems to feel more meaningful. In the MICE industry too, interest in eco-friendly MICE—Green MICE—is gradually rising, so in today's post we'll introduce cases of institutions/events practicing Green MICE! Green MICE: the movement that the MICE industry, too, must plan and run eco-friendly, sustainable events 🌳
COEX
COEX, Korea's representative exhibition and convention center, COEX, is taking steps toward Green MICE. As you can find in an interview with COEX CEO Lee Dong-won and COEX's website introduction menu, COEX is making steady efforts to make the MICE industry eco-friendly. At the end of this past June, COEX invited MICE-industry stakeholders—including the Seoul Tourism Organization—to hold the ‘COEX Open House’ event, where they could experience COEX's eco-friendly MICE tech. COEX, which recently announced a business overhaul into an eco-friendly company, unveiled at this event new eco-friendly tech services: AR Portal, AV-Drop, and the COEX Live pop-up studio. The AR Portal technology, which lets event hosts see in detail the space they actually want to use via smartphone or tablet PC without visiting the site in person, will be expanded into a corporate-branding platform. AV-Drop technology is technology worth watching for the MICE industry aiming at Green MICE. The stage used in events is usually made of woodworking materials, but COEX changed this material from woodworking to prefabricated steel. A COEX official emphasized, “A stage built by cutting wood through woodworking is mostly discarded after use. But AV-Drop can be recycled,” adding, “If all existing woodworking stages are replaced, you can expect a carbon-reduction effect equal to planting about 4,000 30-year-old Korean pine trees annually.”
The P4G Green Future Summit
A global consultative body established for climate change and sustainable development after the 2017 UN General Assembly P4G(Partnering for Green Growth and the Global Goals 2030) is an organization in which, alongside government bodies, the private sector—companies, civil society, and the like—participate as partners; it is a consultative body to respond to climate change and achieve sustainable-development goals. Twelve middle-power countries including the Republic of Korea, as well as international organizations and companies, take part. P4G's core goal is for nations, companies, and civil society to become one partner and, centered on the three key strategic resources (food, energy, water), develop solutions for cities and the circular economy and provide these to developing countries. In line with this core goal, summits have been held in member countries every two years since 2018, and this past May the 2nd P4G Seoul Summit was held in Seoul. The 2021 P4G Seoul Summit was the first environment-field summit held in our country—a very meaningful meeting, it's said. The 2021 P4G Seoul Summit, under the theme of realizing a carbon-neutral vision for an inclusive green recovery, recognized the seriousness of the climate crisis among participating nations and international organizations and announced the Seoul Declaration, which contains the international community's action to overcome it, urging the gathering of the international community's will to respond to climate change.
SEFF, the Seoul Eco Film Festival
Started in 2004 and marking its 18th year this year, the Seoul Eco Film Festival is a film festival making continuous efforts to raise awareness of environmental issues and move them into practice— Asia's largest environmental film festival and one of the world's three major environmental film festivals. The 18th Seoul Eco Film Festival, co-hosted by the Seoul Environment Foundation and MBC, set as its theme ‘ECOvolution,’ which holds the message of an immediate and sweeping environmental transformation while reflecting on a present where daily life has come to a halt, and held a time of reflection for us and the planet. The 2021 Seoul Eco Film Festival was held in hybrid format, and a total of 64 various films—made in 25 countries and dealing with environmental issues such as ecological destruction, climate change, and marine pollution—were screened. About 400,000 viewers watched the films via MBC TV and B tv, and about 30,000 visitors took part over 7 days, showing that interest in the environment rose. We looked at institutions and events practicing Green MICE. 🧐 When preparing a Green MICE event, both the event's content and how eco-friendly the actual event is seem to be important points. ✅
When you plan such sustainable, eco events, partner with us, Chris & Partners! As a proven PCO that responds flexibly and aptly to clients' needs, we provide tailored services to deliver the best results from the planning stage to the finish—program and content planning, consulting, speaker booking, follow-up, and more.