2022 Trends Worth Knowing
2022 Trends Worth Knowing
Hello, this is Chris & Partners. 🤗 What do you do at the end of each year? You might spend time with family and friends, look back on the year, or set new-year plans. Around this time each year, trend reports forecasting each industry's trends for the coming year appear one after another. So, to greet 2022, we've prepared trend reports worth looking at together! Shall we prepare for 2022 together? 🎈
Trend Korea 2022
Professor Kim Nan-do of Seoul National University's Department of Consumer Science, who has forecast the next year's trends every year since 2007, announced 10 trends called TIGER OR CAT for 2022, the Year of the Tiger.
Source: ChosunBiz
1. Transition into a 'Nano Society': Nano Society 2.Incoming! 'Money Rush': Money Rush 3. 'Gotcha Power': ‘Gotcha’ Power 4. Escaping the Concrete Jungle 'Rustic Life': Rustic Life 5. Revelers in Health 'Healthy Pleasure': Healthy Pleasure 6. Opening the X-files on the 'X-teen' Generation: X-teen Is Back 7. Routinize Yourself: Routinize Yourself 8. Connecting Together Through Extended Presence: Tech of ‘Real-ity’ (Telepresence) 9. Actualizing Consumer Power-'Like Commerce': Like Commerce 10. Tell Me Your Narrative: Narrative Capital The 2022 keywords Professor Kim selected appear independent yet are deeply interconnected. There are also keywords already part of daily life for the MZ generation, like rustic life and routinizing yourself. We're curious which keywords will rise in 2022. 🤓
2022 Millennial-Gen Z Trend Issues
The University Tomorrow 20s Research Institute, which quickly conveys the hot, fast MZ-generation trends, announced the 2022 MZ-generation trend issues.
Source: University Tomorrow Research Institute
1. Gen Z, the already-experienced future—Metaverse Native: beyond an offline substitute, the metaverse blended into daily life, reflecting Gen Z's desires through avatars and digital assets. 2. The starting point of microtrends— TTTB: the SNS ecosystem changing even now—Gen Z's trends start on the ‘TTTB’* platforms. *TTTB: an acronym for Twitter, Twitch, TikTok, Blog. 3. The new rule of the content market—Indefinite, Borderless: a content ecosystem without boundaries of time or platform—the moment Gen Z picks it, the shelf life starts over. 4. A sense that runs through this era—ESG Sensitivity: environmental sensitivity for survival, not just sustainability, and cheering on ‘ordinary people’ so no one gets hurt. 5. Employee experience becomes branding—The EX (Employee Experience) Era: every experience an employee feels—from seeing the job posting to leaving the company—ties directly to branding. These are trend issues that well reveal the traits of the MZ generation, which has become a major axis of culture and consumption—enough to be called ‘the trend’ itself. We look forward to the diverse trends that will unfold through the MZ generation in 2022 too. ✨
Digital Marketing Trends 2022
Incross, SK Group's digital-advertising specialist, released Digital Marketing Trends 2022, analyzing digital-marketing trends and outlook.
Source: Incross
1. 3D advertising - ads inserted three-dimensionally within virtual reality like the metaverse - evolving into 3D info-ads, an informational + 3D-native format 2. Value-investment marketing - diversification of investment-asset types and platforms through digitizing assets of various values - activating marketing that helps create and spread value, like NFTs, resell-tech, raffles 3. Subscription Pass - bundle products integrating subscription services for use - more active links with content businesses, plus material production per subscription pass and interest targeting 4. Taste targeting - showing ads based on consumers' interests, tastes, and content without using cookies - focusing on securing first-party data such as expanding content services, and developing UX to raise opt-in rates 5. Digital ESG - meaning practicing ESG management by digitizing it - using ESG-index-measured data and consumer-friendly platforms. We've also looked at Incross's digital-marketing trends. You can see that the three kinds of trends are made up of keywords that are slightly different yet similar or the same. Following 2021, ESG rises as a core topic across all industries, and products/services matching personalized dispositions and tastes are expected to dominate. Also, various businesses and marketing using virtual reality, including the metaverse, appear set to grow more active. We've explored together the trend reports likely to be central to 2022—how was it? 📚 Reference the trend outlooks well, but wouldn't it be best to weave the unique character of individuals and companies into the trends? 😉
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