[META-TREND 03] Sony Music Joins Hands with Roblox / Meeting Your New-Hire Cohort in a Virtual World

Hello, this is Chris & Partners! 🤗 More and more companies and institutions are running various events and training using the metaverse. Going forward, events held on metaverse platforms seem set to establish themselves as a new category. 🎪 Let's look together at what metaverse trends there were!

HOT TOPIC_01: Roblox and Sony Music join hands... giving wings to artists' metaverse activities

Sony Music artist Lil Nas X, who unveils a single on Roblox

The metaverse video-game platform Roblox Sony Music Entertainment—joined hands with it, signing a partnership contract to support music activities on the Roblox community. Under this contract, Sony Music's artists secured opportunities to draw in new fans and increase revenue. “Sony Music is a fantastic business partner. ...(omitted) They precisely understand the enormous opportunities the metaverse will offer their artists, and we'll do our best so they can carry out new and creative revenue activities on Roblox,” said Jon Vlassopulos, VP of global music at Roblox. Through its Q1 2021 earnings release, Roblox announced it achieved a 128% revenue increase from customers aged 13 and over. Roblox, known as a game company, also saw its daily active users rise 79% to 42.1 million, and revenue rose 140% to a record 387 million dollars, it says. Last month Roblox also signed a partnership contract with the German record label BMG for artist collaboration and revenue-generation opportunities, so we look forward to Roblox's performance through collaborations with various partners going forward.

HOT TOPIC_02: “My new-hire cohort—we met in a virtual world!” ...LGD put new hires on ‘the metaverse’

Various companies are using metaverse platforms for new-employee training and staff education. 💻 LG Display composed, within its metaverse training venue, a three-tier networking space made up of a main hall realizing its four domestic worksites (Paju, Gumi, Yeouido, Magok), as well as group halls and team halls divided by headcount. About 200 new hires took part in various training programs at the metaverse training venue—made up of an RPG-style online virtual space—roaming the main worksites with their own avatars and having video conversations with their new-hire cohort. In a survey conducted after the training, 91% of new hires answered that the metaverse-based online training method was effective for networking among cohort members. LG Display plans to conduct metaverse-based training over a total of 8 rounds for the roughly 900 new hires it recruits this year.

HOT TOPIC_03: MCST holds the first Korean-Culture-Experience Metaverse Content Contest

The Ministry of Culture, Sports and Tourism, together with the Korea Culture Information Service Agency, holds the ‘1st Korean-Culture-Experience Metaverse Content Contest’ from July 12 to September 17. This contest is to draw out content and ideas so that people worldwide can experience our country's culture in the metaverse, and under the judgment that ‘the most Korean is the most global,’ it anticipates that an extended virtual world able to spread and let people experience Korean culture will be used, and says it plans to foster the related industry and promote the expansion of new forms of jobs. An MCST official said, “We ask for many citizens' interest and participation in the most Korean content and storytelling usable in the metaverse,” conveying. How about giving it a try if you're interested? 🤓

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SC First Bank holds a ‘Digital Wealthcare Seminar’ in a metaverse space on the 21stFull article

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Seoul Facilities Corporation holds an anti-corruption integrity-pledge ceremony in the metaverseFull article

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DGB Financial Group, from awards ceremonies to in-house gatherings... diversifying metaverse useFull article

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Hancom Group jumps into the metaverse market... acquires the specialist firm FrontisFull article

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“Now training via ‘the metaverse’ too”... Hyundai Mobis conducts online new-employee trainingFull article That was META-TREND, with the latest metaverse trends. 😎 Digital events & marketing—prepare your event with the industry's Digital Transformation leading group, Chris & Partners​. With our already proven, outstanding capabilities, we deliver satisfying events from planning to operation.