[META-TREND 02] Presidential Candidates Met in the Metaverse / Zigbang Commutes via the Metaverse

Hello, this is Chris & Partners! 🤗 Recently, hot interest in the metaverse is pouring out from various industries. 🔥 In metaverse-related news you can often see the words ‘industry first’ and ‘field first,’ and the metaverse being used in fields you'd never have imagined catches the eye. Just what issues are there?

HOT TOPIC_01: Why did presidential candidates Lee Nak-yon and Park Yong-jin go to ‘the metaverse’?

A metaverse wind is said to be blowing among presidential candidates and political circles. 🌪 Recently, amid rising political interest among people in their 20s and 30s—such as the emergence of the youngest-ever party leader—ahead of next year's presidential election, politicians including presidential candidates began appearing on metaverse platforms to win over those in their 20s, the casting voters*, and to communicate with teens, potential voters. Former Democratic Party leader Lee Nak-yon unveiled a space holding his national vision on ZEPETO on the 22nd. Characters visiting this map—composed based on the layout of an offline event venue—can take commemorative photos with former leader Lee, take visit-verification shots, and take part in a policy-promotion exhibition, it's said. Democratic Party member Park Yong-jin also held a metaverse launch ceremony on ZEPETO. Rep. Park plans to use the metaverse presidential campaign as a citizen-communication platform to receive policy proposals or opinions from voters. The same party's Rep. Park Ju-min also opened ‘Rep. Park Ju-min's office’ on ZEPETO and plans to hold a ‘ZEPETO Residents' Day’ every Friday to hear voters' opinions in the office, gathering opinions just as offline and reflecting them in legislation. , who announced he would use the metaverse in politics as the first domestic politician Jeju Governor Won Hee-ryong, also said he would create a virtual-space map, ‘Won Hee-ryong World.’ *Casting voter: the person who casts the last vote that decides the outcome of a vote.

HOT TOPIC_02: Zigbang commutes via the metaverse

Reference article: Office worker A, working in a 30-story virtual building—the corporate and workplace culture Metapolis is changing

The real-estate app Zigbang declared 100% untact work. Zigbang, which built a 30-story building on the metaverse collaboration tool ‘Metapolis,’ set up its office on the 4th floor, and all employees commute online. On this platform, employees operate avatars to enter the company, take the elevator, and work alongside their team members' avatars at seats assigned by team. Zigbang new hire B said, “I worried whether I could adjust when they said it's 100% remote work, but since it's basically the offline office moved as-is into a virtual space, there was no problem adjusting.” Zigbang plans to have other companies move into the 30-story building too. Like a real building, interiors such as installing partition walls are possible, and since up to 300 people can connect per floor, it seems it'll be no strain even for large companies. ​

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Ilsan CHA Hospital, a hospital-sector first, opens a virtual hospital on the metaverse ZEPETO Full article

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Saramin HR, a public-recruitment briefing in ‘the metaverse’ Full article

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Seoul National University College of Medicine and MEDICAL IP, using ‘the metaverse’ in practical training Full article

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KB Asset Management, launches a ‘Metaverse Economy Fund’ Full article

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KT, a metaverse children's sports day with Yongsan-gu Full article We look forward to diverse uses of the metaverse in even more fields going forward! That was META-TREND, with the latest metaverse trends. 😎 Digital events & marketing—prepare your event with the industry's Digital Transformation leading group, Chris & Partners​. With our already proven, outstanding capabilities, we deliver satisfying events from planning to operation.