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Event InsightsMay 15, 2026

Why Seoul Is Drawing Attention as a Web3 Event City

Why Seoul Is Drawing Attention as a Web3 Event City

Hello, this is Chris & Partners! 🤗 One of the questions we hear most in the event-planning world these days is exactly this: ‘How about holding a Web3 event in Seoul?’ In fact, Seoul is rapidly emerging as an event city drawing intense attention from the global Web3 community. This isn't a mere trend—it's backed by real numbers and infrastructure. Today, from an event-planning expert's view, we'll lay out why Seoul is drawing attention as a Web3 event city. 😊

💡 What is a Web3 event?

First, a quick note: Web3 refers to a decentralized internet ecosystem built on blockchain technology. NFTs, cryptocurrency (digital assets), DeFi (decentralized finance), DAOs, and more all fall under Web3. Web3 events are the conferences, hackathons, and networking events where developers, investors, companies, and policymakers in this ecosystem gather to discuss the latest technology and industry trends. They vary widely in scale and format, but commonly feature a high proportion of global participants and a strong emphasis on fast networking.

Why Seoul is drawing attention as a Web3 event city

There are a few core reasons Seoul has established itself not merely as a ‘city with many attendees’ but as a hub of the global Web3 ecosystem. ① A solid crypto base Korea is one of the leading countries by global crypto trading volume. With a solid domestic crypto user base, holding an event here naturally guarantees high local turnout. In fact, at Korea Blockchain Week (KBW) 2024—Asia's largest blockchain event—more than 66% of all attendees were domestic. ② KBW (Korea Blockchain Week), watched worldwide The single most decisive factor in Seoul establishing itself as a Web3 event city is KBW.

📌 KBW 2025 key figures

✅ Dates: September 22–28, 2025, Walkerhill Hotel & Resort, Seoul

✅ Attendees: 20,000+ (continuing to grow from KBW 2024)

✅ Cumulative attendance: about 136,000+ since its launch in 2018

✅ Speakers: 940+ cumulative; participating companies: 11,500+

✅ Notable: 2025 tickets sold out a week before the event

In 2025, even U.S. government speakers visited Seoul—including the acting chair of the U.S. CFTC (Commodity Futures Trading Commission) and a senior figure from the White House Digital Assets Advisory Committee. FactBlock's CEO described KBW as ‘a bridge connecting Washington's policy leadership with Seoul's technological innovation.’ ③ Government-level support for blockchain and Web3 Behind Seoul's thriving Web3 events is active government support. The Ministry of Science and ICT and the Korea Internet & Security Agency (KISA) hold a ‘Blockchain Promotion Week’ each year. At the ‘2025 Blockchain Promotion Week × Web 3.0 Conference (BCGW)’ held at COEX, Seoul, in November 2025, sessions ran across various tracks—blockchain, stablecoins, AI, digital trust, and more. In March 2026, the ‘2026 Block Chain Meetup Conference (BCMC)’ was also held in Seoul, hosted by the Ministry of Science and ICT and KISA. The very fact that government agencies are directly involved in planning and running events shows their will to grow Seoul into a Web3 event city. ④ Becoming an Asian hub for global projects Global blockchain projects such as Tether, Chainlink, and Solana hold major announcements and networking in Seoul. At KBW 2025, Tether's APAC head took the Seoul stage in person to introduce its stablecoin-infrastructure strategy. And in 2026, ‘Bitcoin Seoul 2026’ will gather global leaders in Seoul around stablecoins, real-world asset tokenization (RWA), AI payments, and more. Seoul is establishing itself not merely as a city with many attendees but as a place where important announcements and discussions happen.

🎯 Seoul's strengths from an event-planning view

Chris & Partners has planned and run a range of digital and Web3 events, including Seoul Meta Week. Here are Seoul's strengths as we've felt them firsthand on the ground.

🏟️ Infrastructure Abundant venue options at various scales—COEX, Walkerhill, Lotte World Tower, and more. 🌏 Accessibility Incheon Airport is densely connected by air to major Asian cities, making it easy for overseas attendees to come. 📱 Tech-friendliness A high level of IT infrastructure, with relatively easy sourcing of local staff and technical crew. 🎶 Cultural content The combination of K-pop, K-culture, and Web3 feels natural, giving the event itself high buzz.

In fact, KBW 2025 was praised for creating a meeting point between Web3 and culture, with K-pop stars and athletes taking part in the event.

📅 Major Web3 events held in Seoul

📋 List of major events

  • KBW (Korea Blockchain Week) Every September, Seoul / Asia's largest blockchain event / 2026: September 29 – October 1
  • Blockchain Promotion Week × Web 3.0 Conference Every November, COEX Seoul / hosted by the Ministry of Science and ICT and KISA
  • BCMC (Block Chain Meetup Conference) Every April, Seoul / hosted by the Ministry of Science and ICT and KISA
  • Bitcoin Seoul Hosted by Seoul Economic Daily / scheduled for 2026

✍️ In closing Web3 events have moved beyond mere conferences to become platforms where the global industry ecosystem meets. And Seoul is fast growing into the central stage of that platform. For an event agency, too, Web3 events demand different planning skill and operational know-how than ordinary corporate seminars or government events. The participant mix is global, and everything from pre-event promotion to on-site networking design must be finely tailored. Building on our experience planning and running Korea's major digital and Web3 events such as Seoul Meta Week, Chris & Partners helps create your event with you. If it's your first Web3 event, or a large-scale operation has you concerned, feel free to reach out! 😊

📚 Sources

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