Embassy of Colombia<br/>Cycling Webinar & Race Event

Embassy of Colombia Cycling Webinar & Race Event

Corporate event by Chris & Partners — Event dates- Webinar: Sat, Nov 7, 2020 - Race: Sat, Nov 21, 2020Event contentPromoting Colombia's cycling culture, enhancing the national brand imageProject nameEmbassy of Colombia Cycling Webinar & Race EventHostEmbassy of Colombia — Chris & Partners' role: website and social-media operation

Chris & Partners' planning highlights

When you think of Colombia, you usually think first of coffee, soccer, and so on, but in fact, besides coffee, carnations and cycling culture can be called representative of Colombia.

The Embassy of Colombia in Korea, preparing a webinar and race event to widely promote Colombia's cycling culture in Korea, chose us as its promotion partner.

Operating the website and social media with us, it successfully finished the webinar and virtual race competition. In under two months, this event drew much interest, with 300 applicants for the event and 699 social-media followers.

Planning the event website and social-media posts, we could communicate with many people while approaching Colombia's cycling culture in a familiar, easy-to-understand way.

Originally, if not for COVID, it would have been an event where the world-class Colombian cyclist Nairo Quintana visited Korea and could ride together with domestic riders—the fact that it was held online is a slightly regrettable part.