Embassy of Colombia Cycling Event — Webinar & Race

Host

Embassy of Colombia

Date

September 29 – November 21, 2020

Project Scope

Digital marketing, website & social media operation, webinar & race management

Participant

approx. 100

Embassy of Colombia Cycling Event Webinar & Race

This event was the first of its kind, planned by ProColombia to promote Colombia's outstanding cycling routes and famous tourist destinations to cyclists around the world, and we were involved from the planning stage. Nairo Quintana—a Colombian winner of the Tour de France international cycling race—staged a virtual race alongside actual participants, drawing an enthusiastic response from cyclists at home and abroad. By focusing on effective digital marketing and close communication with participants, the event was a major success, drawing about 200 cyclists from some 10 countries.