Embassy of Colombia Cycling Event — Webinar & Race

Case · Online event · Tourism promotion · 2020

Embassy of Colombia Cycling Event — Webinar & Race

The Colombia cycling event was a webinar and virtual race promoting Colombia's cycling routes and destinations to cyclists worldwide. Chris & Partners joined from the planning stage and handled digital marketing and operations.

Embassy of Colombia · 2020

Host
Embassy of Colombia
Date
September 29 – November 21, 2020
Our role
Digital marketing, webinar & race management
Countries
10

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Embassy of Colombia Cycling Event — Webinar & Race — 2
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Embassy of Colombia Cycling Event — Webinar & Race — 5

What we did

Planned and run by one team.

Chris & Partners was involved from the planning stage and ran the event website and social channels. We drove participation from cyclists in Korea and abroad through digital marketing and managed the webinar, the virtual race and communication with participants.

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