Huawei Pop-up Store

Host

Huawei

Date

December 2, 2016 – January 1, 2017

Project Scope

Pop-up store operation, content/event consulting services, product-launch marketing strategy planning & operation

Participant

approx. 17,000

Huawei Pop-up Store

We ran a month-long pop-up store to promote the P9 and P9+, the first products Huawei Korea officially launched in Korea. To target Korea's trendy young customers, we scouted locations such as Gangnam, Seongsu, and Hongdae, ultimately securing Hongdae—where hip young people unafraid of change flock. We built the space around a Color/Mono concept to express the products' strengths, and captivated visitors through a range of side events, including product displays, a P9 photo exhibition, a meet-the-photographer session, and social-media events.