POCOPHONE F1 Launch

Host

Xiaomi

Date

October 29, 2018

Project Scope

Corporate event planning & operation

Participant

approx. 250

POCOPHONE F1 LAUNCH

This was a press conference for Korean journalists to launch Xiaomi's ‘POCOPHONE F1’ domestically—a phone that had caused a sensation abroad for its value for money. As participants entered, dazzling lighting effects inside the press hall heightened anticipation for the ‘POCOPHONE F1’ launch; after the official press conference, the photo wall in the venue lobby split open to unveil a display zone where attendees could try the ‘POCOPHONE F1’ for themselves—delivering surprises throughout and allowing us to run a successful press conference.