POCOPHONE F1 Launch

Case · Corporate event · Product launch · 2018

POCOPHONE F1 Launch

The POCOPHONE F1 Launch was Xiaomi's press conference for Korean journalists ahead of the phone's local release. Chris & Partners planned and ran it, from lighting design to a hands-on zone reveal.

Xiaomi · 2018

Host
Xiaomi
Date
October 29, 2018
Our role
Corporate event planning & operations
Attendees
250

7 photos · swipe

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What we did

Planned and run by one team.

Chris & Partners set the tone for the launch with lighting design in the press hall. After the briefing, the lobby photo wall opened to reveal a display zone where guests could try the phone, a moment we planned and ran.

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