Tokyo Game Show 2024

Host & Organizer

Computer Entertainment Supplier's Association (CESA) / Polygon

Date

September 26–29, 2024

Venue

Makuhari Messe, Chiba, Japan

Project Scope

International event planning & operation

Participant

270,000+

Tokyo Game Show 2024

The Tokyo Game Show (TGS), one of the world's three biggest game shows, is Japan's largest game expo, running since 1996. Showcasing the latest games and technologies across diverse platforms—console, mobile, VR/AR, and more—it serves as a hub of Asia's game industry. Chris & Partners successfully took charge of operating Polygon Labs' booth at the TGS 2024, which drew over 270,000 visitors. In particular, to catch visitors' eyes, we went beyond ordinary booth design, realizing a retro style inspired by the 1990s American film “Wayne’s World”—themed on its protagonist's basement room—to deliver a one-of-a-kind experience. For many attendees, it was a chance to experience Web3 games on the Polygon chain firsthand, significantly boosting brand awareness and earning high satisfaction from both visitors and the client.