Huawei Pop-up Store

Case · Corporate event · Pop-up · 2017

Huawei Pop-up Store

Huawei Korea ran this month-long pop-up store in Hongdae, Seoul, to promote the P9 and P9+ launched officially in Korea. Chris & Partners handled the location, space design and side events.

Hongdae, Seoul · Huawei · 2016–2017

Host
Huawei
Date
December 2, 2016 – January 1, 2017
Venue
Hongdae, Seoul
Our role
Pop-up store planning & operation
Visitors
17,000

4 photos · swipe

Huawei Pop-up Store — 2
Huawei Pop-up Store — 3
Huawei Pop-up Store — 4
Huawei Pop-up Store — 5

What we did

Planned and run by one team.

Chris & Partners reviewed Gangnam, Seongsu and Hongdae for a young audience and chose Hongdae. We built the space around a Color/Mono concept reflecting the product, and ran product displays, a P9 photo exhibition, a meet-the-photographer session and social-media events for a month.

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